Community-Led Behaviour Change for Safe Motherhood
Community-led behaviour change is making a difference in strengthening maternal health in Nepal. Through the enhanced Community-Based Health and First Aid (eCBHFA) approach, Red Cross volunteers — neighbours and relatives within the community — visit households to facilitate birth preparedness, health, and hygiene. Through these visits, families are enabled to plan ahead and reduce risks around pregnancy and childbirth. Women like Preeti and Sobina show how small changes can open the way to safer motherhood, while local governments now see behaviour change as a practical tool for healthier communities. The experiences from Nepal show how Behavior Change Interventions (BCI), rooted in everyday life, can strengthen health when it grows from daily practices and is carried by the community.
